Coty Inc. has announced the signing of international celebrity and supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine.

“I am thrilled to be partnering with Coty on my new fragrance,” say Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’.”

“We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” says Bernd Beetz, chief executive officer, Coty Inc. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family.”

Heidi Klum Shine is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the Coty Beauty division.

Marketing plans for the fragrance are currently in development. Additional information will be announced closer to the launch.